Starting and growing an eCommerce business can be daunting, but success can eventually be achieved with the right strategies. From overcrowded marketplaces to generating consistent customer engagement, there are many eCommerce challenges faced when starting an online store.  

Let’s explore those primary hurdles to understand what goes into planning for your eCommerce journey. Taking the time to understand common obstacles ensures you’re prepared to make the right decisions for your business.

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Common eCommerce Challenges

Improving User Experience

The user experience is usually an eCommerce challenge that is often difficult to face. Companies must make financial and operational decisions to invest their capital best to benefit the consumer.

For example, they must ensure they have the proper inventory to meet user demand at seasonal times. Similarly, they must meet the expectations of responsibility and delivery.

Buyers are becoming more demanding, making managing eCommerce challenges harder. Likewise, it is essential to offer an interface where customers feel safe. That is, they have the confidence to enter their data to carry out a transaction.

You must listen to them and focus on what they are looking for, such as offering enough information about the product or services, various payment methods, customer service, an easy-to-navigate channel, and more.

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Creating Engaging Content

It happens even in our lives while we browse eCommerce. If the customer is not attracted, he will not buy anything from you. If the person is not interested, they will continue to see what you offer.

Companies need to put more effort into creating content worth looking at. Using attractive descriptions, eye-catching visual resources, integrating augmented reality, and suggestion systems according to customer tastes are very useful.

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Offering a Personalized Experience

Remember, consumers are looking for something that meets their needs. It is only helpful to have engaging content if it satisfies the customer. You must understand who your target audience is for your eCommerce to stand out in searches across different devices.

You must ensure that the content is related to buyers’ needs. For example, you are showing different sizes, colors, sizes of a product, special and occasional discounts, and advertisements adapted to the user, among others.

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Omnichannel Sales Methods

Many buyers are used to buying through pages, others through Instagram and other means. Having a website is often not enough. It is better to depend on more than one site or to believe that a simple social network account is enough.

To attract more people, you must have omnichannel sales platforms. An Ecommerce with a presence on a web page, social networks, and an application from the Play Store or App Store offers more possibilities for capturing the customer depending on the method they use the most to buy.

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eCommerce Opportunities

The world of eCommerce can be chaotic, but it’s also filled with immense possibilities. As an entrepreneur, understanding the eCommerce challenges – and, more importantly, how to overcome them – will help you build a business that stands out from the rest.

By adapting to the changing landscape of technology and ensuring that the user experience is top-notch, you can stand out in the marketplace. Here are some key takeaways to keep in mind when planning your eCommerce journey:

Increase Sales through AI

Artificial intelligence is an excellent tool to offer a personalized experience to customers and increase sales. Some ERPs and CRMs, such as Oracle NetSuite, have AI capable of understanding and predicting customers’ purchasing habits through real-time data.

This machine learning helps the company cross-sell to find products to suggest based on the shopper’s tastes. In this way, you have an opportunity to increase sales.

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Multiple Payment Methods

It is noticed that people are afraid of being victims of fraud when making credit card purchases. Offering various payment methods is a clear opportunity to calm these fears and attract more customers. As we mentioned, the client’s experience and satisfaction are reflected in the final payment.

An Ecommerce that not only accepts credit card payments but also allows purchases to be made through bank transfers and other means increases people’s confidence when making an online transaction.

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Implementation of Augmented Reality

While some customers wonder what the furniture they want to buy would look like in their home, others limit themselves to just showing photographs, but augmented reality offers an experience like no other.

One feature of this technology is that it allows the user to visualize what such items would look like inside their home. Without a doubt, an opportunity to innovate.

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Decision-Making with Business Intelligence

Timely and effective decision-making is vital for business growth. Oracle NetSuite has business intelligence capable of analyzing real-time information, generating concise reports, and providing staff with vital information to optimize processes and create new strategies.

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Take Advantage of E-Commerce Opportunities with Oracle NetSuite

Oracle NetSuite has become the favorite of many companies for its remarkable ability to handle electronic commerce. This software manages the procedures in physical facilities and gathers all the eCommerce information in one place. Some of the outstanding features of this system are:

• Analyze customer information
• Manage the supply chain
• Optimizes logistics processes
• It has AI that predicts possible variations in demand
• Manage different sales channels and payment methods
• Accelerates decision making

As a leading e-commerce platform, NetSuite provides businesses with the tools to manage their online operations and help tackle all eCommerce challenges. However, setting up and managing a NetSuite account can be complex and time-consuming. That’s where OdeCloud comes in.

We are NetSuite professionals that offer a range of services to help businesses get the most out of their NetSuite accounts. From set-up and configuration to training and support, we can ensure that your business is maximizing the potential of NetSuite.

In addition, our team of certified NetSuite consultants has extensive experience integrating NetSuite with other business systems. As a result, we can provide you with a turnkey solution that will streamline your operations and improve your bottom line.

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