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NetSuite CRM – Powering Customer Relationships

Zees Zeeshan — Thu, 24 Nov 2022 17:30:30 +0000

Let’s take a closer look at some of the features that make NetSuite CRM stand out from the rest.

In today’s business world, customer relationships are more important than ever. That’s why having a powerful, yet easy-to-use CRM system is essential.

NetSuite CRM provides users with all the tools they need to manage their customer relationships effectively.

What is NetSuite CRM?

NetSuite CRM is a cloud-based CRM system that allows users to track and manage all aspects of their customer relationships, from initial leads to ongoing account management.

It integrates seamlessly with other NetSuite applications, as well as third-party software, allowing for streamlined data management and increased efficiency.

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Key Features Of NetSuite CRM

To have a successful business, you need to have a good handle on your customer relationships. That’s where NetSuite’s CRM (customer relationship management) software comes in. CRM software gives you the tools you need to manage your customer data, track sales and marketing efforts, and automate repetitive tasks. Here are some of the key features of NetSuite CRM that can help your business grow and succeed.

Sales Force Automation

Sales force automation (SFA) is a system that automates the tasks of a sales force. SFA systems often include features such as opportunity management, quote management, order management, and fulfillment. By automating these tasks, SFA systems can help sales organizations be more efficient and effective. In turn, this can lead to increased sales and higher customer satisfaction.

Contact Management

NetSuite’s CRM software gives you a central place to store all of your customer contact information. You can track important details like names, addresses, phone numbers, and email addresses. You can also add custom fields to store any other information that is important to your business. Having all of this information in one place makes it easy to keep track of your customers and quickly find the information you need.

Customer Service Management

NetSuite CRM also offers tools for managing customer service interactions. You can track and manage support cases, capture any important notes or details from the interaction, and see a history of all past interactions with each customer. This helps to ensure that your customers receive the best possible service and improves overall customer satisfaction.

Lead Management

Lead management is a crucial part of any successful sales process. NetSuite’s CRM software makes it easy to track and manage your leads. You can enter lead information into the system manually or import leads from other sources. Once a lead is in the system, you can assign it to a sales rep, add notes and comments, and set follow-up reminders. The lead management features in NetSuite’s CRM software will help you close more deals and grow your business.

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Partner Relationship Management

NetSuite’s CRM software also includes features for managing partner relationships. You can track important information about your partners, such as contact details and the products or services they offer. The system also allows you to track any joint sales efforts and see which partners are driving the most revenue for your business.

Opportunity Management

The opportunity management features in NetSuite’s CRM software give you the ability to track every step of the sales process. You can create opportunities manually or import them from other sources. Once an opportunity is in the system, you can track important details like the expected close date, probability of winning, product interest, and next steps. The opportunity management features in NetSuite’s CRM software will help you close more deals and grow your business.

Marketing Automation

NetSuite’s CRM software includes marketing automation features to help you plan, execute, and measure your marketing campaigns. You can track important details like budget, target audience, expected ROI, and campaign success metrics. The marketing automation features in NetSuite’s CRM software will streamline your marketing efforts and improve the effectiveness of your campaigns.

Reports and Analytics

NetSuite’s CRM software offers a variety of reports and analytics to give you insights into your sales, marketing, and customer service efforts. You can track key metrics like lead conversion rates, closed deals, customer satisfaction scores, and campaign ROI. The reporting and analytics features in NetSuite’s CRM software will help you make data-driven decisions and optimize your organization’s performance.

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Benefits of Using NetSuite CRM

NetSuite CRM is a cloud-based customer relationship management software that gives businesses of all sizes the tools they need to manage their customer data, sales, and marketing efforts. Here are the top 5 benefits of using NetSuite CRM:

Accessibility from Anywhere

NetSuite CRM is cloud-based software, which means it can be accessed from anywhere with an internet connection. This is a huge benefit for businesses with employees who are constantly on the go or who work remotely. With NetSuite CRM, your employees will have access to the same customer data no matter where they are, which makes it easy to stay up-to-date on your customers’ needs and wants.

Scalability

Another great benefit of NetSuite CRM is its scalability. As your business grows, so too will your customer base. With NetSuite CRM, you can easily add new users and customize the software to fit your growing business’s needs. This scalability ensures that you’ll never outgrow your CRM solution and that you’ll always have the tools you need to manage your customer relationships effectively.

Improved Customer Insights

NetSuite CRM gives you the ability to see all of your customer data in one place. This includes contact information, purchase history, support tickets, and more. Having all of this information readily available makes it easy to get a 360-degree view of your customers, which leads to improved customer insights and better decision-making overall.

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Enhanced Sales Productivity

NetSuite CRM comes with several features that are designed to help sales teams close more deals and increase their productivity. For example, the software includes Lead Scoring and Management so you can prioritize your hottest leads, as well as Opportunity Management so you can track your sales pipeline more effectively. These features give sales teams the tools they need to succeed, which leads to more closed deals and increased revenue for your business.

Seamless Integration with Other NetSuite Solutions

If you’re already using other NetSuite solutions for accounting, inventory management, or ecommerce, then you’ll be pleased to know that NetSuite CRM integrates seamlessly with all of these solutions. This tight integration eliminates data silos and gives you a complete view of your business operations from end to end. Additionally, because everything is stored in the cloud, you can easily access any data you need—when and where you need it—with just a few clicks.

Conclusion:

If you’re looking for a CRM system that will help you manage your customer relationships effectively, NetSuite CRM is a great option to consider. With its 360-degree view of customers, lead management capabilities, and robust reporting and analytics tools, NetSuite CRM has everything you need to take your customer relationships to the next level. Give it a try and see how it can benefit your business.

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10 Things To Know About The Lead to Quote Process In NetSuite

Osar Iyamu — Mon, 18 Oct 2021 17:16:00 +0000

1. Sales Organization

All sales are generated through a direct sales model based on lead generation activities including trade shows, trade applications, email promotions, and online and print marketing. The direct sales model will remain in effect.

The sales team is organized into two primary functions:

External Sales Reps
Sales Account Managers

2. Leads, Prospects & Customers

In NetSuite, the customer entity is broken down into three stages: Lead, Prospect and Customer. Customers are moved through the stages manually or by performing specific transactions:

Creation of an opportunity moves the Lead record to a Prospect stage
Creation of an order, invoice or cash sale moves the Lead or Prospect record to a Customer stage

Basic level information about customers will be stored in the system including the customer’s name, address and phone number.

3. Customer Hierarchy

A customer hierarchy (using sub-customers) can also be created and maintained within the application for leads, prospects and customers. This relationship allows all levels to be managed independently.

When sub-customers are used, customer payments must be accepted at the level of the transaction customer or at the top level if “Accept Payments through Top-level Customer” is enabled in Accounting Preferences. When Subsidiaries are used, this preference will limit the creation of sub-customers to the subsidiary and currency of the parent customer.

4. Routing and Assignment

A sales rule is a set of parameters for how potential customers are assigned to sales reps. In NetSuite, sales rules can be based on standard and custom fields found on lead, prospect and customer records, such as name, address and phone number.

5. Contacts

Contacts are individuals with whom you have business relationships, including colleagues and other acquaintances that you would keep in an address book.

In NetSuite, you can attach contacts to lead, prospect, customer, vendor and partner records on the Contacts sub tab. This allows anyone viewing the record to get the names, phone numbers and email addresses they need to communicate with other companies.

6. Partners, Resellers and Distributors

In NetSuite, business agreements with other entities fall into two main classifications:

Partners
A partner is an entity with whom the company has a business agreement where the company is not treated as either a customer or a vendor.

Resellers and Distributors
Resellers/distributors are entities that purchase the company’s products with the intention to resell them to direct customers.

7. Customer Center

NetSuite provides a standard role for allowing customer access to NetSuite. A role is a set of permissions that provides customers access to specific areas of NetSuite data.

The Customer Center role lets customers view their estimates, orders, invoices and payments. This role can be customized to adjust the level of access customers have in the center. For example:

Links to transactions or records can be removed, if required.
Access can be limited to only viewing records and transactions, instead of editing or creating them
Ensure that a custom form is used when entering sales orders or making payments in the center

The customer uses the assigned email address and password combination to log into the NetSuite account with the Customer Center role. If individual logins for this customer’s contacts are required, the individual contacts can also be granted access.

8. Sales Campaigns

Sales campaigns enable your sales reps to send email campaigns to their customers and track the responses, allowing reps to better assess their customers’ interests.

Sales reps can use campaign response reports to view the response of each recipient. This helps the rep decide which customers might be interested in their offer.

Using campaigns to send offers to prospects instead of using email merge gives reps more insight into which recipients opened or clicked a link in the email. By viewing the Campaign Responses Detail report, reps can see each recipient and their response. They can use this information to determine which prospects to follow up with.

9. Opportunities

In NetSuite, opportunities are used to track negotiations with prospects or existing customers. Information relating to the opportunity is recorded to give a complete view of the deal including activities, notes, messages and competitors.

The status of the opportunity is tracked using customer statuses. A final win/loss classification is assigned upon closure of the opportunity.

10. Quotes / Estimates

In NetSuite, an estimate transaction, sometimes referred to as a quote, is a non-posted record of estimated charges to a customer. An estimate can be printed, emailed, or faxed to the customer. Once the customer accepts the estimate, it can be converted into a sales order, invoice, or cash sale. This transaction is available when the Estimates feature is enabled at Setup > Company > Enable Features, on the Transactions subtab.

I hope your found this overview helpful. On our next post we will present the Order to Cash process in NetSuite. For more information on how to leverage NetSuite to streamline and enhance your business processes, Contact us | Book time.

About the Author

Osar Iyamu
Co-Founder, CEO @ OdeCloud.

I help accelerate NetSuite projects & end user support through high-performing NetSuite teams..

The post 10 Things To Know About The Lead to Quote Process In NetSuite appeared first on OdeBlog.