Angelo (00:07): Yeah. Yeah. So you, you shared a video. It was let’s see my notes, “Why it’s time for doughnut economics? It was a TEDx talk for Tedx Athens, and it featured economist, Kate Raworth, who is highly regarded in some circles as the next John Maynard Keyes. So I mean, why did you share this video? Why did you feel so compelled to share this video with the community?

Osar Iyamu (00:35): Yeah, so so this story started Tuesday, so we had this Unplug session in the office and I was introduced to you know Elaine. She’s actually a she works for this incubator that helps start up in the domain of I would say environmental, would I say that? So most of, most of these startups she worked with are all environmental startup in the sense that they are product to help sustain, you know, like sustainability was very big on a list of startups basically. So how group only finance those kind of startups, right? So she said we only give money and will help company that have a very good impact on the environment; that have a product that, you know, that’s sustainable and stuff like that. And we, she was telling me about all these companies that actually, you know, help and fund, and they were all until, you know, that kind of space.

Osar Iyamu (01:37): And she asked me, like, I don’t see, she told me basically, I don’t see how, you know, how our group can relate to your business because you have a freelancing platform; it’s really far from the companies we work with. We are more on the other, no, we are more on the, you know, environmental side and stuff. Then you kind of went back. When I came back that night, I came back home myself. I started thinking about that because it’s funny, once you start doing marketing, you left, you leave aside most of all the vision or messages you have in the first place, just to focus on one specific message. And OdeCloud right now has one specific message, which is, we give you a team of NetSuite consultants as a service to get your NetSuite work done.

Osar Iyamu (02:21): So very specific to what a customer needs, NetSuite consulting. And that’s what we do. And that’s very specific because that that’s marketing. You have to be very specific, precise on one single message. But then, then you have to forget all the other stuff that kind of led you to that point. Right? So one of the things I was thinking about when I was thinking of OdeCloud was I was able to work from home almost all the time. And going back to me, being able to work from home, I didn’t need a car. Like I have no car right now in San Francisco. I don’t need a car because I don’t need to drive to anywhere. I work from home mostly, or from a co-working place that’s 10 minutes from home. Most of my clients are outside San Francisco. So LA, Missouri — so they’re all remotely basically. So I don’t need to drive to their place because I have this technology, Skype Skype or Slack. We have all this stuff we need to work remotely.

Angelo Mendoza (03:16): Not to mention. It just sucks driving in San Francisco.

Osar Iyamu (03:18): Exactly. Like who wants to, like, who wants to drive to work for an IT job basically every day, right? So most of our work can be done remotely. So I’m pretty sure there’s many jobs that can be done remotely if we just put some thought into how to make that work. But the idea was, if you can take IT jobs out of the office and have people work from home, most of the time, even a hundred percent of the time they work from home, you’re probably gonna keep people more in their neighborhoods. Our people drive less. So think of me driving to LA office every day. When I was working there for a year, my commute was three hours a day — and that’s kind of standard for everyone that lives in LA. Three hours commute every day, you’re in your car, lots of car on the streets, right?

Osar Iyamu (04:02): If you can take that, guy’s work and say, you can do this work from home, that person will be living in probably more in his, in his neighborhood, buying local stuff, maybe doing more groceries, maybe going to the farmer’s market more, cooking more because, because you have to spend that time just driving. You take cars off the street, you keep people in your neighborhoods, in their home, and you also keep them probably, you know, in the place that they like, maybe some people like to be in the park or have to have like a garden to work in, or maybe like to work remotely in the, in the farm, whatever it is. Right. So you’re gonna bring people back to what really matters, which is basically just the space they love the most. We have consultants that work from, you know, very remote place in the woods.

Osar Iyamu (04:41): Right? Know, they basically have a good wifi connection. They either figure it out. They figure out a way to bring internet to their cottage, right? But they prefer to work from there because that’s what they feel inspired. So my me thinking about that again, say, well, I actually have, there’s actually a lot of connection with what she was saying and what OdeCloud is about. I think because of marketing, we don’t talk too much about it because that’s not our selling points, right? Our selling points that we give service effectively to customers, but there’s so many things that has good impact in the environment, but having people be able to work remotely from their homes. And I think that just kind of came up to say, “Hey, I could have just talked about all this stuff,” but it didn’t strike me in that first discussion.

Osar Iyamu (05:27): And I’m thinking now about that, because I think we should find a way to talk about that in our marketing things. Or as we describe our companies, like I’m not the only one, like the other company I was thinking about was GitLab. So GitLab is one. I went to a conference a few months ago and this guy, the CEO, the founder of GitLab was talking about how their business is hundred percent remote. And he had these key points why they decided to go hundred percent remote and there was, “Hey, less traffic people spend time with their families more.” They get to pick their pick up their kids at school. There was all those points there. And those are super, I mean, extremely important to bring up, like, bring up once you describe your company, because it’s not just about the service you give to your customers, but it’s how you kind of manage the work, you know?

Osar Iyamu (06:19): And I mean, that, that was really kind of fundamental. And I went back to thinking about, “Hey, this is the ideas I, in the first place with OdeCloud,” like being able to work remotely, being more in my neighborhood, spending more time buying local stuff. But I felt like we just kind of left that off because our message was about selling to customers and stuff. And that’s why I shared that video: just to make us remember that this is just, this is more than just selling next with services is more like trying to promote a new lifestyle. And I shared that video because I think we all should have that doughnut cause it was about the doughnut, right? And if you see the doughnut that in the middle, there was all these essential things that a human being needs, and we should be taking care of our health, food, energy.

Osar Iyamu (07:04): And that doughnut has like that central part that was really our needs as humans. And the outside area of the doughnut, what was nature. And it was giving us guidelines that we should be able to live our lives within that central point, without disturbing nature. Nature has its own rhythm and circle, so we should probably, we should try to live as much as possible our lives without disturbing the natural, you know, the natural path of, you know, of, of this world. Right. So that was the idea of the doughnut. I think watching the video probably explain better than what I just did, but the idea was “Let’s go back to the basic human needs and let’s fulfill those, making sure we don’t disturb what the nature, you know, the nature’s path” kind of thing. So that’s why I show the video. Yeah.